Customer Loyalty Programme Design

Nan Fung Place is a shopping mall in Hong Kong founded by the Nan Fung Group. Located in Central, one of the busiest shopping districts in Hong Kong, the shopping mall faces a high flow of customers every day. Our mission is to create a membership programme and e-redemption system for customers of the shopping mall, reinforcing the customer loyalty of the shopping mall by encouraging them to spend more in order to redeem rewards.